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    HODA – HOUSE OF DESIGN ALBANIA

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    What is HODA?

    HODA, an acronym for House Of Design Albania, is a new initiative that aims to turn into a habitat where designers’ ideas combine with the practice of furniture manufacturing masters, finishing or refining according to artisanal techniques of decorative and artistic products. The aim is to bring authentic Albanian products to market through ethnographic and architectural elements of Albanian landscapes in design products. We see this as a great way to position our country in the world of creative industry and promote it internationally. This initiative belongs to a broader portfolio of brands and companies under the name MAD Bazar.

    Why is so particular?

     

    The particularity of HODA is  the fact  that the final products are considered Albanian product. Due to our country’s production capacities for raw materials or various accessories, HODA categorizes its products into Made in Albania Products and Designed in Albania products. Made in Albania products are products that have a concept inspired by traditional or vernacular architecture and use local resources for each process. Designed in Albania products are products that have a concept inspired by traditional or vernacular architecture, but whose origins or accessories are partially or fully imported. In the long run, the aim is to dominate Made in Albania products.

    How was the concept born?

    HODA is conceived by an Albanian architect, educated in the West and passionate about entrepreneurship and the creative industry. Weighing and appreciating the potential that Albania has in this sector, both in human and production resources, he was convinced that HODA as an initiative would be a catalyst for the revitalization and stimulation of local products. This was achieved through curation, creation and close collaboration with artisans, the manufacturing industry and creative individuals, including architects. For him HODA is a “retail brand” with the real potential to be recognized not only locally but internationally. A big room – “ODË” that welcomes all Albanian creativity and production.  It iwas officially opened to the public on November 14, 2019. For the HODA design team, this concept has been seen as a “genius locus” in the Tirana Fortress premises.

    What products can we find  at  HODA concept store ?

    The products found in HODA are grouped into 3 main categories:

    -Furniture products, which include desks, chairs, armchairs, sofas, mirrors, glass / clay / wood plates and similar products of this range.

    -Artistic and decorative products that definitely include works in pottery or ceramics, as well as decorative products made of wood, metal, mud, resin etc.

    – Raw materials and design accessories for handicrafts.

    How do you find artisans and collaborators?

    It has been nearly a year of research work to find and create a deal with artisans and producers who know the craft techniques and can pass down through the generations. During this period, a good group of artisans and manufacturers has been established. They cover all categories of products that HODA offers to its customers. However, we never line up looking for new sources in individuals, raw materials or potential partnerships.

    Where can clients and architects find you?

    Except the Tirana Fortress premises, they can also contact us o social media under the name of HODA – House of Design Albania and on our website www.hoda.al. (The site is currently being processed, will be active soon and will be notified.)

    How do you see the future of HODA?

    As a country buzzing with ideas and facing realization challenges, HODA has many plans for its future, let’s say one of them is to be at international fairs as an Albanian retail brand in the sector we belong to.