since 1926
In 1924 chocolate maker Efraim Ljung was on a business trip to Chicago. After a long day full of meetings, he arrived at a modest but comfortable hotel in the big city. Tired, he layed down on the bed, and without putting his head on the pillow, he fell asleep.
From the night he spent there, he had a re-awakening of this young businessman's broad worldview. "How is it possible for a bed to be so comfortable?" -he asked himself after a night of sleep that had surpassed any of his experiences. Driven by great curiosity and putting aside feelings of guilt, Ephraim pulled out his pocket knife and opened a small piece of the bed piece. He was stunned and amazed by what he saw: the bed was built of elastic metal springs. Carefully, he sewed the piece back, but took with him what he had discovered.
The memory of an elastic bed and incomparable sleep could not be left in oblivion. Upon his return to Sweden, Ephraim began to deal less with his trading business and more with experimenting with metal systems of various shapes. His work of several years was finalized with the creation of the first DUX bed, this bed of a high technology and with a special spring system that reacts differently to weight and pressure.
During the '40s and' 50s the business also expanded to the production of home furniture such as modern sofas and chairs. In the ’80s an exhibition shop concept was created, DUXIANA, which later became an important name in the hotel industry of the same name. Today, DUX is represented in 25 countries and is a unique symbol of quality, innovation and modern crafts worldwide, just as Efraim Ljung imagined about 90 years ago.
"Our beds should be the best place in the world to rest and rejuvenate." -Efraim Ljung
The DUX bed, a revolutionary sleeping system, and one of the most elite and luxury brands in the world, is now available in Albania exclusively from DUXIANA International AB. Four generations of the Swedish Ljung Family have followed the vision of Efraim Ljung, the founder of the company who in 1926 started the difficult mission to turn the DUX bed into the best place for body regeneration. 90 years later, this vision is a reality and now thousands of users, including high profile cinematographers such as Robert De Niro or Leonardo DiCaprio, politicians like the Clintons or Blairs, musicians like Madonna and Paola Abdul, sportsmen like David Beckham or Tiger Woods as well as 7-star hotels like Burj Al Arab in Dubai and dozens of royal families around the world, remain the best brand ambassadors.
Sleeping experience on a DUX bed is not just something between a restful night and achieving the latest technology, or something between the unbelievable experience and the desire to try new things, but instead all these are intertwined together and much more. So it can be said with full conviction that the bed is nothing short of a miracle!
The DUX bed is not just different, it's unique in the first and real sense of the word. It is impossible to find another similar to the one who does not bear the DUX logo because the Ljung family business, aiming to stimulate innovation, has decided to produce themselves all of the bed´s parts, including the springs and the machines where they are produced and constantly improved . A bed impossible to duplicate, because it is unique in every detail and in every aspect. A DUX bed has 5,000 springs made of about 3 kilometers of steel wire, part of a unique formula that comes from the processing of a special stone derived from the mountains of Garphyttan in central Sweden. Likewise, the wooden frame is made with the crude pile of Nordic pines, trees that grow at very low temperatures and therefore produce very resistant wood. Also, the pillows that accompany it are filled with natural feathers and fine springs, for an unrivaled sleep. Everything is produced by respecting the cycles of nature and the life of its species.
This bed carries endless fairy tales, maybe that's why sleeping in it is so sweet!
The springs that interact, distribute pressure evenly, maximizing comfort. Their upper layer takes the shape of the body, while the underside provides support. Thus, shoulders and waist plunge deeper, spinal columns stand straight, pressure is spread equally and blood circulates better. An indipendente study by the Karolinska Institute in Stockholm, the famous Medical University that awards the yearly Nobel Prize for Medicine and Physiology, has confirmed that the brain of people who sleep on the DUX bed reaches the deep sleep phase faster and stays there longer, the phase where the true relaxation of the body and the brain takes place.
Feltpad's biological material, 100 percent cotton, minimizes noises and the combination of natural latex with synthetic latex and natural with polyester cotton matting is exactly as scientifically proven to achieve optimum interweaving between comfort and durability.
It is also the DUX Pascal system, an upper layer of springs that allow users to adjust bedding strength according to personal needs and preferences when and however they desire.
This opportunity to find the bed that gives the most optimal position for a complete relaxation, the principle of Efraim Ljung, founder of the DUX bed, is already in Albania. Brought here by the Albanian-American couple Saimir and Linda, admirers of the DUX bed since 2009. After meeting the owner and manager of the firm in New York and visiting the DUX factories in Porto and Malmo, they decided to bring it exclusively to Albania, to present it to a selected audience at the Rogner hotel.
These unique beds can be found in the suits of the hotel as well as in the lobby of it where you can also have personal meetings with the Administrator to get more information about Duxiana products.
This is an exclusive opportunity to wake up every day with the feeling that you have been born again and return home late in the evening with the idea that something soft is waiting for you to take you back to another night of fairy tales.