Luna’s Mexican Street Food

Using the energy of the street food scene as inspiration, the design and branding for Luna’s Mexican Street Food in Ann Arbor, Michigan is bright, raw, angular and fun. The restaurant shares the space with Ahmo’s mediterianian restaurant so we created a pallet of materials that distinguished the 2 unique restaurants with complimenting finishes. The ordering process was designed to maximize efficiency for placing orders, online order pick-up and cashwrap.

We worked with the owner to create an efficient menu for easy order placing and to help reduce wait time. We broke the menu down into 5 steps( dish, base, protein, toppings, salsas) and representing each items as an icon, ordering is fast and simple. The colors used reference fresh lettuce, avocado, corn and other fresh produce. The branding extends to the take-out menus, uniforms, signage, packaging, as well as a painted mural on the side of the restaurant.

The irregular triangular letter forms craft a logo that conveys a fun energy, while also referencing the forms of tortilla chips and taco shells. The angular forms are also present in the icon set that is used in the simple to understand menu.