Victoria line by SMEG

Love of detail and a passion for tradition.

Inspired by Smeg’s very first ‘Elisabeth’ cooker produced in 1948, the Victoria range perfectly captures the essence of timeless classic design and exclusive aesthetics, thanks to Smeg’s signature 1950’s style branding, solid controls and premium build quality.

It seems that nostalgia is appealing to many kinds of consumers, that serves as somewhat of a clever juxtaposition when it comes to making products stand out. Here's some reasons why this type of approach to design is popular with so many brands. A retro design creates a more emotional connection The beauty of nostalgic product design is that it brings together two things that consumers can appreciate: familiarity and innovation

Images from previous generations are brought back in a new creation that adopts old styles and presents them in a modern way.
The same strategy is utilized in the Victoria aesthetic line, as it is dedicated to people who savour the warm reception and welcoming atmosphere of home, places filled with tranquillity, joy and laughter, where time seems to stop, where passion for good food is seen through utmost attention to details.

Functional and harmonious, the style is enhanced by materials and finishes, creative touches such as the backsplash with the Smeg 50’s style logo and the chrome control knobs, that twinkle, enhancing the beauty of the cooker.

Exclusive aesthetics, superb quality and unmistakable design are the ingredients that make any Smeg appliance unique. The Victoria range is simply no exception!