Diana Qerimi Showroom

From the showrooms to the stores, fashion needs architects. DQ showroom is located in Pristina, Kosovo. The space is transformed from a gloomy place without light into an open and minimalist one. Our aim was to interpret the identity of a brand and transform it into an architectural space.

In an area of 120 m2, we created a showroom that can highlight the product - elegant and modern clothing for women. The main materials are concrete, wood, tiles and fluted glass. The main colors used are neutral ones, that with light and wood elements give warmth and create harmony.

The facade of the store is treated with an elegant design that is quite special and by saying special it means that is the first thing that stimulates the curiosity of passers-by. It has a noble facade processed with fluted glass which dominates on the outer front side, along with black and white tiles creating an original design. As the glass surface has concave and convex patterns, it can block the line of sight from the outside but does not affect light entry. It will refract light regularly along the concave and convex vertical lines, creating a hazy beauty. The entrance part begins with a fairly large courtyard, creates a feeling of greater space and creates a more representative entrance.

The content is classified with a sitting area with the view through out the window, clothing display with adequate lighting, rehearsal space and office. Entering the main area, a special wood design has been created on the ceiling, which completely fits into the space and connects with the lighting. The ceiling light system draws attention to the center of the lounge. The main purpose of the spotlight is to clarify the details of the fashion products exhibited. Light is a big criterion, LED placed under the ceiling spaces helps to create a warm space. The floor is made of concrete plaster which is connected to the wallswhere they are made of concrete material. The part of the walls and the floor are combined with tiles and parquet. In addition to the materials, natural stone is also used, where it is connected to the wooden elements.

And finally, lights, tables, seats, vases and many decorative accessories complete the space.