Joseph Dirand (born 26 March 1974) is a French architect and interior designer based in Paris. After receiving the commission while still a student, he started his own interior design firm in 1999, when he was 25, and drew public attention with his redesign of a flat facing the Place de la Concorde. After his creation of the new shop for Balmain on rue François-Ier, which has been called “the most beautiful fashion store in Paris”, he came to be in demand as an interior architect for fashion companies.
Dirand’s style is minimalist, often monochromatic; in his early work he largely used black and white. He emphasises strong lines, classic elements, lighting, rich materials, particularly marble, and the telling detail that brings an interior to life; however, he says that he designs “spaces that are alive” rather than “locations of contemplation”.His later designs characteristically use slabs of marble. In designing for retailers, he seeks to understand and reflect the “story” of the brand based on key images, typically 20 from an initial portfolio of hundreds.