Artemide and Mercedes-Benz are famous for the exclusivity of their design and the creation of icons. Two international leaders in their respective fields enter into partnership to design new synergies. The design of Artemide and Mercedes-Benz has been traditionally human centered, focused on human beings, their experience and interaction. Through high manufacturing quality and a great innovative vision the design, founded on ethical and sustainable values, is capable to shape beautiful enduring products. An impressive and unexpected outcome embodies the light competence of Artemide combined with the distinctive trait of Mercedes-Benz Style on forms and material.
Ameluna is a combination of Artemide, Mercedes-Benz and luna, the Italian word for moon. It is a story that goes beyond the object itself. Ameluna combines beauty and intelligence. Through a transparent form and a dynamic light, it creates a countless number of scenarios. The interaction between pure forms and asymmetric volume triggers a dynamic and deeply emotional tension.
Ameluna discloses an innovative optoelectronic system integrated in the transparent frame. With the simple use of a dedicated app, Ameluna can memorize the lighting experience in the new Mercedes E-Class “Masterpiece of intelligence” and replicate the same atmosphere in any other space. Every interior, be it a car or a personal or public space, can be part of the Internet of Things. This can enable the light to follow human experiences and scenarios. A new project frontier where light creates both experience and interaction.