3 Key Features of Supermarket Lighting

3 Key Features of Supermarket Lighting

Shopping is increasingly turning into a deliberately staged leisure-time activity. Shopping centres and shops are transforming into adventure spaces that are designed to entertain visitors and get messages across. Light is used to evoke emotions and to create brand identities. Intelligently designed light can trigger impulses to buy and alter shopping behaviour. Light adds value, especially if the lighting concept and lighting control system can be handled as a single identifiable entity.

People make more than 95 % of all their decisions without consciously thinking. It is only recently that investigations have been carried out to find out how consumers respond to light and which particular lighting solutions most affect the way they feel. Emotions are what really drive human behavior and light is exactly this … emotion.

SPAR Suprmarket Lighting by A BI ESSE

This time we will focus on Supermarkets. Here is an example of a supermarket lighting in Durrës by ABIESSE and its implementation.

  • General lighting provided with continuous lighting lines (L1-L9)
    • Specified lighting with slide projectors for cheese / meat / bread / banquet areas. The slide setting is a solution that allows the possibility of creating different scenarios depending on the products exposed. The use of projectors allows focusing on products, advertising them.
    • Work areas: recessed spotlights over work areas (cheese / sausage slicing machines …)
Implementation of continuous lighting lines

Saving energy

Uniform consistency is provided by targeted, efficient vertical shelf lighting.

Simple standard shelving still takes up a large proportion of retail floor space because this is where most merchandise is sold. Vertical illumination of the entire shelf front which is as uniform and bright as possible is more important than actual light intensity on the floor. Nevertheless, it must also be possible to set accents and pick out specific shelf units as required.

Luminaires in supermarkets are not totally glare-free, otherwise the store would appear too dark and, in the worst case, appear to be shut when seen from outside.
Linear continuous-row systems which convey a “value for money” message are a standard feature of every supermarket. They always run paral-lel to the shelving because this saves luminaires and hence power.
Double asymmetrical light distribution has a pull effect and avoids monotony. Floors, which often get dirty in bad weather, are deliber- ately excluded from high illuminance levels.

Efficient luminaires pay for themselves very quickly because the surface areas that are to be illuminated are huge, the number of luminaires needed is large and opening hours are quite long. Energy-saving, durable LED lighting solutions meet all the requirements placed on a conventional solution, but also avoid labour-intensive replacement of fluorescent lamps.

Conad Lighting by Abiesse

Emphasising freshness

Special light spectrums improve perceived quality, are gentle on merchandise and present freshness and naturalness to optimum effect.

Fresh produce such as fruit and vegetables, pastries, meat and cold meats are the flagship sections in any supermarket.
Light has to accomplish several things in order to convey a message of unadulter- ated “freshness” and boost sales: the right colour temperature lends produce a natural, fresh appearance.
Good colour rendering (Ra > 90) highlights the premium quality of produce, especially vividly coloured fruit and vegetables. Cold cuts and meat require finely tuned, gentle light with an illuminance level of no more than 1000 lx.

Efficient LED luminaires produce less heat and have a smaller cooling load; this means that bread and fish or fruit and vegetables remain fresher for a longer period of time. Above all, modern spotlights deliver varied, lively lighting scenes and the right light in the right place.

Care must be taken to choose the right spotlight and align it correctly in order to prevent glare or false light colours. The rule for achieving a perfect interplay of light and shadow for display cabinets, in particular, is lots of light in the display cabinet, little light in front of it.

Conad Lighting by Abiesse

Attracting attention

Deliberately setting the latest offers and seasonal items cen-tre stage makes them more appealing. Lighting and the way in which merchandise is positioned all send out messages.

It is possible to attract attention in a targeted manner and draw customers in by using more light, different light colours or different types of luminaires. Flexible luminaire systems are ideal for promi-nently showcasing attractive offers or reacting to seasonal assort- ment changes in a targeted manner. Centres of light are distributed throughout the space to make highlights clearly recognisable, even from afar: For instance, colour temperatures of 4000K accentuate cosmetic products and white goods whereas built-in shelf lightinguses high illuminance levels to underscore premium quality. Other possible ways of obtaining differentiation include particularly good colour rendering (Ra 90) or using narrow-beam spots in selected areas.

In contrast, special sales outlets which actively impart information and convey messages or create a mood are illuminated uniformly and extensively. Thanks to these lighting differences, walls of rooms, banners in main corridors, price labels behind meat counters and posters for fruit and vegetables all make it easier to find one’s way around a supermarket. In the case of images, vertical brightness and high Ra values are just as important as precise direction of light for preventing reflections. Colour, light and shadow or sparkling points of light can also convey a brand’s values and aspirations.


source : https://www.zumtobel.com/

Source: Osram.fr

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