Shopping is increasingly turning into a deliberately staged leisure-time activity. Shopping centres and shops are transforming into adventure spaces that are designed to entertain visitors and get messages across. Light is used to evoke emotions and to create brand identities. Intelligently designed light can trigger impulses to buy and alter shopping behaviour. Light adds value, especially if the lighting concept and lighting control system can be handled as a single identifiable entity.
People make more than 95 % of all their decisions without consciously thinking. It is only recently that investigations have been carried out to find out how consumers respond to light and which particular lighting solutions most affect the way they feel. Emotions are what really drive human behavior and light is exactly this … emotion.